Every season starts with a spark of inspiration - travel, art, life milestones or a vintage piece can inspire the idea for the collection. From there, we delve into the history of our idea or subject, all along the way uncovering new elements we can weave into the designs. And being visual people, we find that moodboards are our best friends so we get pinning right away and watch it grow and evolve over the course of the design process.
After narrowing our focus, fabrics come first. We feel them, drape them, see how they curve to our bodies. This ensures a figure flattering and fashion forward design. Once we know the fabric quality, we create the artwork (or use one we have saved for just such an occasion). All of the artwork seen in our prints, laces and trims are dreamt up right here in our studio. We hand sketch it or (for our signature nearly-naked illusion dresses) strategically place it on the pattern.
Knowing the inspiration, fabrics and artwork we have to work with is key when we start sketching. We play around with silhouettes and new trends we see on the runway to get us started and then we put on music and get lost in the sketch. A few tweaks and iterations later, we hand off our favorite designs to our team of talented pattern makers.
We walk our pattern makers through the details of our vision and let them get to work. All completed in house, the patterns are meticulously measured and draped to match the sketch. Our pattern makers never cease to amaze us with their ability to make even the most intricate, gravity-defying designs come to life.
The pattern makers then hand off the specs to our sewers and they assemble our the first fit sample. We make a few adjustments in our fittings and we also have a few girls in the office try it on to make sure it compliments all of our body types. In order to accommodate even more lovely ladies, we’re working on adding a size XL to our product offering. Then the pattern makers and sewers are able move onto final samples. Each piece varies in intricacy so a sample could move directly into its final stages and could worked on for weeks until we get it just right!
Once we finish sewing the entire collection, we call on our amazing photoshoot team to help complete our vision. We typically have the idea for our photoshoot in mind as we are pulling inspiration and designing so it’s surreal to see our vision materialize a few months later. We also usually have a model in mind early in the process, as we’re strong believers that the model is the muse. Yet despite all the planning, we seemingly always end up with last minute changes, which keeps it interesting and fresh!
It’s off to production! Some of our products are made right here in LA, and a few more intricate pieces are manufactured in China because our factory there has more advanced technology and machinery that execute our designs better. Take a peek into our very own For Love & Lemons factory in China - we conduct routine check ups to ensure it meets our high standards for factory safety and employee care. If you have any questions about our factory, send us an e-mail!
Once we launch the collection, we eagerly await to hear all of your feedback and see you place your orders once you find your perfect match! Then, with care and love, we ship it to you and cross our fingers to meet the piece again one day, seeing you sport our beloved pieces out and about!